Mini Marketing Plan Essay

Introduction foodstuffing Plans work when they are found on unique, meaningful merchandise strategies that focus on the current necessarily and desires of a target customer.Ten Steps to Marketing Success1. determination your niche-Market Segmentation/Unserved or Underserved customers-Size, Usage, Benefits, Lifestyles, Occupation, Distribution Channels, Geography, Income, Social Class, Personality, Age, Family size, etc. (Examples-Demographics, Market Surveys, etc.).2. Becoming better than your competition-Customers have choices. In order to sound better than your competition, you must know the competition. You can respond to a matched advantage by creating another equally important advantage for your company. -Visit competition, reverberate competition, use telemarketing, get feedback from your gross gross revenuepersons. Review RMA, D&B Financial data and other relevant information sources.3. Develop a strategy-Focus on creating a marketing strategy and tactics.- do marke ting objectives and goals.-Create a strategy to roleplay these goals.(write a rough marketing plan)4. Find enough customers-Advertising, Direct Mail, get off lists, trade shows, networking, dealer networks, personal sales calls, etc.5. Find the business location-Highly visible location, with sufficient traffic count, if relevant. For retail, who are the other tenants in the center or mall? How close is your closest competitor? What are the demographics of this location?6. Motivating customers to take action-Implementation of marketing strategiesutilize marketing mix determined in planning stage of marketing plan. Set targets and goals for sales reps if relevant.7. Communication Measurement-Measure effectiveness of marketing mix. Set up tracking mechanism for all sources of revenues. Review regularly and make demand changes. Change product mix and/or pricing as required.8. make the sale-Nothing matters unless sales are made. Set targets and goals for sales reps, review sales fig ures each week and review source of sales. Adjust as essentialquickly Update products and merchandise regularly. Dont fall in love with any productlet your customers dictate. -Compare actual sales vs. projections regularly.9. Managing the sales force-Refine sales rep hiring practices.-Develop solid sales force training, choose regular sales meetings, and review sales performances monthly. After first family of experience, let sales reps participate in goal setting and sales targets.10. Marketing Plan-Use all the above elements to assist in opus a creative, detailed marketing plan. ** Marketers need to re-evaluate their strategy every stratum to respond to changes in customers and markets.