Palmolive - Target Market Identification Report Essay

Palmolive - Target Market Identification Report - Essay Example market mix model focuses on item parts of a watertights marketing strategy. The ingathering is one of the basic elements of this strategy. By promoting a particular fruit, a firm needs to consider in general the following two issues a) would be the development of existing crop a priority or b) speech pattern should be rather given to the step-up of the firms share in the targeting marketing? In the second fictional character, the firm should try to introduce new increases while in the first case the characteristics of a firms product should be rather highlighted through appropriately customized marketing strategies. In the case under examination, the first strategy would be rather used, aiming to emphasize on the advantages of the firms specific product, the Palmolive natural shampoo vibrant color in regard to the targeting market, i.e. the Australian market. On the other hand, Dibb et al. (2008) melodic phras e that the term Product as part of the marketing mix model, refers to a series of issues, including the quality awareness, the product image, the value and the quality of the product but also the product military operation. The marketing policies used by a firm in beau monde to support the performance of one of its products have to refer to the supra qualities/ needs of the product, the promotion of which is the targeting market will be attempted.In the case under examination, the marketing strategy of the firm in regard to the specific product would be additionally influenced by the following facts the Palmolive natural shampoo vibrant color.... 2008, 94). The marketing policies used by a firm in order to support the performance of one of its products have to refer to the above qualities/ needs of the product, the promotion of which in the targeting market will be attempted. In the case under examination, the marketing strategy of the firm in regard to the specific product would be additionally influenced by the following facts the Palmolive natural shampoo vibrant colour has been introduced in order to meet specific needs the needs of people with colored hair for increased hair misgiving and protection (Colgate Palmolive 2011). More specifically, the above shampoo helps towards the recovery of hair damaged by the colour discourse in the specific product, a combination of UV filter and Avocado extracts (Colgate Palmolive 2011) has been used aiming to ensure the ready recovery of hair damaged by color treatment but also to ensure the increase of life of colored hair and the improvement of quality of colored hair (Colgate Palmolive 2011). It should be noticed that a conditioner is available by the firm in order to increase the benefits/ effects of the specific shampoo. The package of the above product can be characterized as satisfactory proving clear information on the content and the qualities of the product moreover, the use of different color in the products packaging compared to the other products of the firm helps to deal the specific product among the others of the same firm but also among other products with similar characteristics. 1.2 Current set The wrong of the particular product can be characterized as of an average to low level compared to the price of similar products of its competitors (Leader et al. 1990).