Auto Competition :: GCSE Business Marketing Coursework

Auto CompetitionIntroWhen an auto manufacturer unavoidably to cut costs it will sometimes look for help from some other manufacturer. This process results in a merging between companies in clubhouse to benefit one another. Companies may merge to be cost businesslike or even to gain entry into another market segment. from each one way, manufacturers try to gain instant results by merging.Auto manufacturers compete with each other to give consumers the state of the art rubber systems that they demand. Parents are congruous more concerned about their familys safety with the lifesaving abilities of airbags. Consumers are looking at airbags as a very important option when making a vehicle purchasing decision. Not only must the automobile set equipped with one, but consumers also want a way to resign the passenger side of the system if needed for children and infants. Description of IndustryIn the 1960s, automotive safety began with a man by the name of Ralph Nader. In Nov ember of 1965 Nader wrote Unsafe at Any Speed The Designed-in Dangers of the American Automobile. The target of this al-Quran was General Motors Corvair Nader claimed the fuck suspension was faulty and made it possible to parapraxis violently and roll over (Bollier). After Nader made the public cognizant of safety concerns, automotive manufacturers started putting items such as power platter brakes as standard equipment on new automobiles. GM started clash testing and designed side beam guards in the late 1960s (General Motors website). Naders go on crusading into the 1970s made GM realize that it had to be proactive in the safety movement. The result of the movement was designing an airbag in 1973. Volvo had already introduced the airbag in 1972 on its 240/260 series (Volvo History). Companies, realizing that Nader was not going to be disappearing anytime, soon unflinching to look for suppliers that were safety conscious. Automotive manufacturers began buying safety glass, which reduced injuries from openhanded glass shards in accidents. The introduction of the steel belted tires reduced the bill of tire blowouts, which can lead to rollovers. In the 1980s the public started to listen and rear onto Naders bandwagon. The public was demanding automobiles equipped with life saving safety features. GM introduced the rear lap/shoulder belt in 1986 as standard equipment. withal in 1986 Volvo introduced a detachable seat for children up to the age of four.